SOUTHLAND / FITNESS
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Greater Los Angeles · Performance + lifestyle training

If it doesn't show up in real life, it doesn't count.

Coaching for athletes, everyday people, and anyone getting back to activity after physical therapy. Basketball, football, strength, and the engine underneath, built from your goals and your schedule.
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See the work

Basketball · Football (tackle + flag) · Speed & first step · Strength · Lifestyle fitness · Return to activity · 1-on-1 · Small groups

ISSA Certified Personal Trainer · ISSA Strength & Conditioning · ISSA Exercise Therapy · ISSA Nutrition Coach

What we train

Game day. And every day after.

Basketball, football and lifestyle training across Greater Los Angeles, with 1-on-1 and small-group sessions at rec centers and gyms from the South Bay to the Valley.
Most “training” is a workout with a caption. I train what shows up when it counts: in the fourth quarter, on the job, picking up your kids, or on your first run back.

Court

Basketball

Footwork, finishing, shooting, and reads — then we layer defenders, fatigue, and a clock so the move still exists when it matters.
  • First step that wins the angle
  • Handle and pivot work that isn’t stationary
  • Finishing in chaos: spin, two-foot, wrong-foot, off-glass
  • Shooting after movement, not after a curl on air
  • Decisions: rip, kick, or go
Train basketball
Football player doing a sled push drill

Field

Football

Tackle or flag, the skills transfer: footwork, hands, and pursuit. We train position skill at game speed, then layer contact-ready strength for tackle players.
  • Route stems, breaks, and timing
  • Catching on the move and in a crowd
  • QB footwork and first-look reads
  • Pursuit angles, leverage, and tackling or flag-pull position
  • Strength and conditioning that looks like a drive
Train football

Engine

Athletic development

The stuff every sport steals from: acceleration, change of direction, power, and a body that doesn’t fold in the fourth quarter. Collegiate standard. Rec-center setting.
  • Sprint mechanics and first-step
  • COD without leaking power
  • Strength that transfers — not just heavier numbers
  • Repeat-sprint ability
  • Hips, knees, ankles that last a season
Start with a screen
Adult client doing coached step-ups

Life

Lifestyle & return to activity

For people who want to feel strong, move well and keep up with their life. That includes picking training back up once your physical therapist or doctor has cleared you.

Coached by an ISSA-certified Exercise Therapy specialist, so your plan respects the guidelines your PT or doctor sets.

  • Strength, mobility and conditioning for everyday life
  • Body recomposition, tracked with a body comp scan every 4 weeks
  • Plans built around your work and family schedule
  • Return-to-activity training after you're cleared, with your PT's guidelines built into the plan
  • Nutrition and daily check-in forms in your own client tracker
Book your Free Intro Session

Southland Fitness is coaching, not physical therapy or medical care. If you’re still in treatment, we start once your provider clears you.

Woman doing cable glute training

Built to turn heads. Trained to last.

Glow: Strength & presence

Strength and coaching for women who take pride in how they look, move and feel.

For the ones who show up looking like it, and want the strength to back it up. Former dancers, cheerleaders, and anyone who works long nights on their feet: we train the body you’re proud of to be strong, steady and ready for anything.

  • Glutes, legs and core strength that holds up all shift
  • Posture and shoulder work for standing tall, in heels or sneakers
  • Mobility and flexibility that keep the dancer in you
  • Conditioning for long nights and early mornings
  • Nutrition and daily check-ins from an ISSA Nutrition Coach, built around your schedule
Book your Free Intro Session

Services

Here's what you get.

  • Free Intro Session: 30 minutes. Body comp scan, a movement check, a short workout, and a clear plan for your first month. No commitment.
  • 1-on-1 training: Your session, your plan.
  • Small-group training: Small groups, full coaching.
  • Monthly memberships: 3, 6, 9 or 12 months at 2, 3 or 4 sessions a week. $60–$85 per session.
  • Custom programming: Built for you from the Southland cycles library.
  • Client tracker: Your own tracker, with nutrition and daily check-in forms.
  • Body comp re-scan every 4 weeks: So you see the change in numbers.
  • Text check-ins between sessions.
Book your Free Intro Session

or text 562-324-8729

How it runs

Four moves. Then we work.

01

Screen

Your goals, your schedule, how you move, and any injuries or limits. What your first month should actually change. Honest. Not a sales pitch in sneakers.
02

Plan

1-on-1 or small group. Sport skill, strength, or everyday fitness. You’ll know the point of the session before we start.
03

Train

High intent. Live looks. Rest when the sport rests, not when the playlist changes.

04

Adjust

You leave knowing what got better. Next session is built off that, not off a template I recycle.

The setup

Neighborhood gyms. Real coaching.

I don’t own a shiny facility, and I’m not pretending to. Southland Fitness runs in community centers and gyms around Greater L.A. on purpose — that’s where athletes already are, and that’s rent I can put into coaching instead of a front desk. If your rec center has a court or a field, tell me. I’ll ask about the space. That’s the business.

Meet your coach

Built on the field. Now I build it in you.

I’m Louie. I grew up playing everything: football, basketball, soccer, baseball and track. I trained for speed under a world-class sprinter and played D2 football at CSU Pueblo, cross-training across sports before CrossFit made it a thing. That’s how I coach now: functional movement that carries over, for athletes, everyday adults and anyone getting back to activity.
Multi-sport athlete · Speed-trained by a world-class sprinter · D2 football, CSU Pueblo
  • ISSACertified Personal Trainer
  • ISSAStrength & Conditioning
  • ISSAExercise Therapy
  • ISSANutrition Coach
  • Middle school and high school athletes, basketball and football (tackle or flag), who want minutes, not more random drills
  • Parents who want a coach, not a babysitter with cones
  • Adult rec players who are done getting cooked in the first half
  • Busy adults who want to get stronger, lose fat or just have more energy, on a plan that fits work and family
  • People coming back after a long break, or picking training back up after PT once they're cleared
  • Anyone switching from "working out" to training with a point
  • Former dancers, cheerleaders and anyone who takes pride in how they look and move, including bartenders and servers who work long shifts on their feet

Serving familias across LA, OC & the IE

Training that comes to you.

Your living room, your garage, a local rec center or park, or a private space we rent in your neighborhood. No commute, no membership, no audience. Just you, your coach and the work.

Mobile personal training across LA, Orange County and the Inland Empire.

Pricing

Train for game day. And every day after.

Start here: Free Intro Session ($0).

30 minutes. Body comp scan, a movement check, a short workout, and a clear plan for your first month. No commitment.

Book your Free Intro Session

Drop-in single session: $85. Every membership costs less per session. Pick how long and how often. A month = 4 weeks: 2x = 8 sessions, 3x = 12, 4x = 16.

How to read this: find your term across the top and your sessions per week down the side. Each cell shows price per session and what you pay each month.

Swipe the table sideways to see every term →

Per week3 months6 months9 months12 months
2x (8/mo)$80$640/moMost popular$75$600/mo$70$560/mo$65$520/mo
3x (12/mo)$78$936/mo$73$876/mo$68$816/mo$63$756/mo
4x (16/mo)$76$1,216/mo$71$1,136/mo$66$1,056/mo$61$976/mo
Pay up frontMonthly onlySave 5%: 2x $3,420 · 3x $4,993.20 · 4x $6,475.20Monthly onlyBest value$60/session at any frequency: 2x $5,760 · 3x $8,640 · 4x $11,520

Every membership includes

  • Programming built for you from the Southland cycles library
  • Your own client tracker, with nutrition and daily check-in forms
  • A body comp re-scan every 4 weeks, so you see the change in numbers
  • Text check-ins between sessions

If it doesn't show up in real life, it doesn't count. If you don't feel the difference after your first two sessions, tell me and I'll refund what's left of your membership.

Limited spots: I coach a small number of clients each week so every session gets full attention. When the week is full, new clients start the next open week.

Pricing FAQ

What happens at the Free Intro Session? A body comp scan, a movement check, a short workout, and one goal for your plan. 30 minutes, free, no pressure to sign up.

What if I need to cancel or reschedule? Give 24 hours' notice and we'll move it. Late cancels and no-shows count as a used session.

How do I pay? Billed monthly. 6- and 12-month members can pay up front and save.

What happens when my term ends? You move to month-to-month at the 3-month rate for your frequency, or renew a new term to keep your lower rate.

Book your Free Intro Session

Questions? Call or text 562-324-8729.

Accepted payments: Zelle, all major credit and debit cards, and cash. Monthly packages are billed on the 1st.

Before you book

Straight answers.

Sessions run at community centers and gyms around Greater L.A. I’ll confirm the court or field when we book. If your rec center has space, tell me — renting it is the plan, not a backup.

Middle school through adults, athletes and non-athletes alike. If your kid is younger than that, still reach out. I’ll be honest about whether the work is a fit.

No. Plenty of clients just want to be stronger, move better and keep up with their life. Same coaching, different goal.

Yes, once your PT or doctor clears you. Bring any guidelines they gave you. I’m ISSA certified in Exercise Therapy, so I’ll build the plan around them, in coordination with your care, and stay in my lane: this is training, not treatment.

Yes. You already know how to work. We build strength, posture and energy on top of the body awareness you already have, on a plan that fits your shifts, including late nights. Plans come from an ISSA Certified Personal Trainer and Nutrition Coach.

Both. The route, hands, footwork and speed work carries over, and tackle players get added strength and contact-position work.

Both. Groups stay small so it doesn’t turn into a crowd with cones.

Memberships run $60–$85 per session depending on term and how often you train. See Pricing above, or start with a Free Intro Session.

Training or field shoes, water, and a ball if you have one. Flags if we’re doing flag. Come ready to work. I’ll handle the plan.

That’s the idea. If I can rent the space, we run there. Put your area on the form.

Next

Get on the schedule.

First session is your Free Intro Session: a body comp scan, a movement and goal check, and a short workout. You leave with a clear picture of what your first month should change, and a time to start.
Book your Free Intro Session
or text 562-324-8729

Book / Agenda tu sesión